由于自媒体有自主化、平民化、易操作、个性化、传播快以及交互性的特点而受到人们的喜爱和追捧,尤其是高校校园中,学生结合自媒体的运用而给网络舆情的管理工作提供了新的途经,同时也增加管理者的挑战。本文重点分析当前自媒体在网络舆情的管理工作中的情况,期待能够对高校管理者带来一定的参考价值。 Since the media are autonomous, civilized, easy to operate, personalized, fast communication and interactive features and loved by the people and sought after, especially college campus, students combined with the media from the use of network public opinion management work Provide a new way, but also increase the manager’s challenge. This article focuses on the current media from the media in the management of the public opinion of the situation, looking forward to the managers of colleges and universities bring some reference value.