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为提高山西品牌在国内外的知名度,2013年6月起,由山西省商务厅、山西省财政厅、山西省外宣办等单位联合举办的“山西品牌中华行”活动正式启动,作为该项活动的战略合作媒体,《山西晚报》改变过去对政府活动宣传的单一新闻报道模式,在及时跟进活动动态报道的基础上,通过策划创意活动、运作名人效应、出版主题特刊等方式推陈出新,获得社会效益和经济效益的双丰收。
In order to improve the visibility of Shanxi brand both at home and abroad, the “Shanxi Brand China Travel” jointly organized by Shanxi Provincial Department of Commerce, Shanxi Provincial Department of Finance, Shanxi Provincial Outreach Office and other units has been officially launched since June 2013 as The strategic cooperative media of the event, “Shanxi Evening News” changed the previous single reporting mode of publicity on government activities based on the dynamic coverage of timely follow-up activities and through the planning of creative activities, the operation of the celebrity effect, the publication of the special issue of the theme of innovation , Access to social and economic benefits of the double harvest.