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随着国内消费升级,消费者早已不满足于“次日达”的送货模式,但是C端平台想要在最大程度降低耗损和配送成本的同时,做到及时送,必须自建冷链物流。于是,有的生鲜电商已经为此投入了上亿元。然而,在这样“源源不断”的投入下却很难维持公司运转,同时平台将面临漫长的成本回收期。2016年夏天,生鲜电商的创业者们觉得有些“冷”。此时,他们又在经历新一轮的淘汰赛。近日伴随着“天天果园”在北京、上海、广州等
With the upgrading of domestic consumption, consumers have long been dissatisfied with the “next day” delivery mode, but the C-terminal platform in order to minimize wear and tear and distribution costs at the same time, to be timely delivery, you must self-built Chain logistics. So, some fresh electricity providers have invested billions of dollars on this. However, it is difficult to keep the company running under such “endless” investment, and the platform will face a long period of cost recovery. In the summer of 2016, fresh e-commerce entrepreneurs feel a little “cold.” At this point, they are experiencing a new round of knockout. Recently accompanied by “every day orchard” in Beijing, Shanghai, Guangzhou and so on