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在媒体竞争日趋激烈几近白热化的态势下,加强城市广电媒体文化建设,对内可以增强凝聚力、向心力,对外可以树立品牌形象,扩大广播电视节目的社会影响力。
Under the situation of increasingly intense media competition, the media culture in the city’s radio and television industry will be strengthened. Cohesion and solidarity can be enhanced internally and the brand image of the outside world can be enhanced and the social influence of radio and television programs expanded.