从阿里巴巴的余额宝上线,到“百度百发”与百度金融垂直搜索平台发布,今年以来,互联网巨头在金融领域频频发力。如果说互联网巨头的线上金融产品多少带有网络宣传噱头的话,阿里控股天弘基金、京东设立小贷公司、“三马”成立众安保险,足以说明互联网企业向金融领域伸展的力度,也催生了一个崭新的概念——互联网金融。除了“大佬们”的高调行动、摇旗呐喊,许多“草根” From the balance of Alibaba on-line, to “Baidu Ba Fa” and Baidu financial vertical search platform release, this year, the Internet giant in the financial sector frequently force. If Internet giants online financial products with the number of network advertising gimmicks, Ali holding Celestica Fund, Jingdong set up a small loan company, “Sanma ” set up public security insurance, enough to illustrate the Internet companies to extend the financial sector efforts , But also gave birth to a new concept - Internet finance. In addition to the “big guys” high-profile action, wave flag cry, many “grassroots ”