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随着社会信息化步伐的加快,人们的精神生活与物质生活都得到了极大的提高。为了丰富人们的精神生活,各大新闻媒体之间展开了激烈的竞争。在新媒体时代,电视新闻面临着巨大的挑战。如何在新媒体时代中脱颖而出,抢占市场先机,成了当前电视新闻研究的重点问题之一。本文结合自身的工作经验,讲述了几点关于电视编导在新媒体时代应该采取的电视新闻策略。
With the accelerated pace of social information, people’s spiritual life and material life have been greatly improved. In order to enrich people’s spiritual life, fierce competition has taken place among major news media. In the new media era, television news is facing enormous challenges. How to stand out in the new media era and seize market opportunities has become one of the key issues in current research on television news. This article, combined with my own work experience, tells the story of the television news strategy that television directors should adopt in the new media era.