论文部分内容阅读
伴随着中国传媒移动化发展进程,北广传媒移动电视在振兴北京移动传媒发展上取得了长足的进步,发挥了重要的带头作用。在中国移动传媒产业化的背景下,对北广传媒移动电视的经营环境进行一个整体全面的理论梳理,有利于探索适合北广传媒移动电视经营的发展之路。一、北广传媒移动电视的发展机遇及挑战移动电视是新兴户外媒体。立足北京、着眼发展、面向未来,必须深刻认识所处的外部发展环境,找准定位;必须理性剖析自身优劣,扬长避短。从发展环境看,北广
With the development of the mass media in China, Beiguang Mobile Media has made great strides in rejuvenating the mobile media in Beijing and has played an important leading role. Under the background of the industrialization of mobile media in China, a holistic and comprehensive theoretical review of the operating environment of mobile TV in Beiguang Media is conducive to exploring the development suitable for the operation of mobile TV in Beiguang Media. I. Development Opportunities and Challenges of Beiguang Media Mobile TV Mobile TV is a new outdoor media. Based on Beijing, focusing on development and looking forward to the future, we must profoundly understand the external development environment in which we find ourselves and identify the right positions. We must rationally analyze our own strengths and weaknesses and avoid weaknesses. From the development environment, North Canton