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随着科学技术的快速发展,以互联网为平台的网络媒体逐渐发展壮大,成为继传统媒体之后的新兴媒体,对传统媒体的地位形成了冲击,同时也激励传统媒体进一步的发展。本文从网络媒体的发展和具备的特点出发,探讨网络媒体对传统媒体的影响,从而为传统媒体可采取的对策提出建议。笔者认为面对网络媒体的冲击,传统媒体不仅要发挥自身的优势更要跟进时代,积极做出改变,才能在不断地发展中保持传统媒体的地位和优势。
With the rapid development of science and technology, the online media based on the Internet has gradually grown and become an emerging media following the traditional media, which has exerted an impact on the status of traditional media as well as stimulating the further development of traditional media. Based on the development and characteristics of online media, this article explores the influence of online media on traditional media, and puts forward suggestions for the countermeasures that traditional media can take. The author believes that in the face of the impact of online media, traditional media not only need to play their own advantages but also to follow up the times and actively make changes in order to maintain the traditional media in the continuous development of the status and advantages.