企业文化建设对企业非同小可,它是企业无形资产的积累,企业竞争力的扩大。市场经济是激烈的竞争经济。拥有巨大无形资产的企业,才能具有竞争的优势。企业的经营资产包括人、财、物等有形资产;还包括技术知识、管理制度、顾客信用、企业精神、商标知名度、流通渠道支配力、员工工作热情、经营方式等无形资产。企业的有形资产是在物质上保证企业生存的不可缺少的基本条件,但它不是竞争力量的根本源泉。因为有形资产可以用投资的方式得到扩大,即可以用钱的方式购得,因而任何企业都能够拥有。唯有企业的无形资产才是竞争的源泉,它是企业的固定资产,它不可以用金钱投资的方式即用金钱的方式获得,只有通过企业长期积累才能得到。企业可以在有形资产方面做到一致,但不可能在无形 The construction of corporate culture is very important to the enterprise. It is the accumulation of intangible assets of the enterprise and the expansion of its competitiveness. The market economy is a fierce competitive economy. Companies with huge intangible assets can have competitive advantages. The company’s operating assets include tangible assets such as people, finance, and goods; it also includes intangible assets such as technical knowledge, management systems, customer credit, entrepreneurship, brand awareness, circulation channel authority, employee enthusiasm, and business methods. The tangible assets of an enterprise are the indispensable basic conditions for ensuring the survival of the enterprise in material terms, but it is not the fundamental source of the competitiveness. Because tangible assets can be expanded by investment, they can be purchased in the form of money, so any company can own it. Only the intangible assets of a company are the source of competition. It is a fixed asset of the enterprise. It cannot be obtained in the form of monetary investment, that is, in the form of money. It can only be obtained through long-term accumulation of the enterprise. Firms can be consistent in tangible assets, but not invisible