由于发达国家汽车市场出现萎缩,促使国际汽车厂商将拓销目标转向发展中国家,而亚洲被视为主要目标。据国际著名经济预测和市场调查机构麦格劳—希尔数据公司最近的调查,亚洲地区汽车销量保持上升,但北美地区需求下降,1995年世界汽车销量只能比去年增1％。在世界几大汽车市场中,西欧的状况最为悲观。英国、法国、德国、意大利、西班牙、 As the automotive market in developed countries shrunk, prompting international auto makers to shift their sales promotion targets to developing countries, Asia is seen as the main target. According to a recent survey by the McGraw-Hill Companies, a leading international economic forecasting and market research firm, car sales in Asia have been on the rise but demand in North America has dropped. Worldwide car sales in 1995 were only 1% above last year. In the world’s major auto markets, the situation in Western Europe is the most pessimistic. Britain, France, Germany, Italy, Spain,