随着我国市场经济的发展,出版行业也逐渐成为市场竞争非常激烈的行业之一。面对这种竞争,无论出版社采取什么样的措施、手段,归结到一点,都必须在提高质量上下功夫。要提高出版物的质量,提高选题策划的质量就成为关键,其中做好市场调研分析尤为重要。 With the development of the market economy in our country, the publishing industry has gradually become one of the most competitive industries in the market. Faced with this kind of competition, no matter what measures and means taken by the publishing house, at one point, we must work hard to improve our quality. To improve the quality of publications, to improve the quality of the topic selection plan has become the key, in which market research analysis is particularly important.