叶茂中：国内著名广告策划专家,清华大学特聘教授,叶茂中营销策营销公司董事长。问题A：为什么在今天的市场环境下,仅凭一个广告就能给企业创造“传奇式业绩”的案例越来越少?叶茂中：市场营销是一个越来越完整,越来越细化的一个过程,竞争对手少的时候一个广告可以让一个企业一个产品一夜成名,竞争对手多的时候,自然只依靠广告塑造品牌或者创造传奇式的业绩就困难了。20年前,中央电视台的广告收费是多少?现在中央电 Ye Maozhong: well-known advertising planning expert, Tsinghua University Distinguished Professor, Yemao marketing strategy marketing company chairman. Question A: Why in today’s market environment, with just one advertisement can create “legendary performance” less and less for the enterprise? Ye Maozhong: Marketing is a more and more complete, more and more detailed one Process, less competitors when an ad can make a product a product fame overnight, when more competitors, it is only natural to rely on advertising to create the brand or create legendary performance difficult. 20 years ago, CCTV’s advertising fees is how much? Now Central Electricity