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2001年,莱阳鲁花与前景传播建立了合作关系。2年多的时间里,前景公司通过卫视投放一站式服务体系为莱阳鲁花的卫视投放取得了一次次良好的传播效果,双方已经建立了稳定的全程合作关系。 (一) 媒介计划:针对客户需求在我们刚与莱阳鲁花建立合作关系时,通过沟通我们发现:企业的销售旺季较为明显,每年在旺季到来之前,企业都会考虑通过卫视进行全国大规模传播。于是我们根据客户的市场状况和各市场的媒介环境状况为客户做出台适的媒介计划,并与客户进行多次沟通,充分满足客户需求。在前景媒介计划中包括:
In 2001, Laiyang Luhua and prospect communication established a cooperative relationship. In the more than two years, the prospect company achieved a good and timely communication effect through the one-stop service system launched by TV Stations for the launch of the satellite TV station of Laiyang Luhua. Both sides have established a stable cooperative relationship throughout the project. (I) Media Plan: In response to customer needs When we first established a partnership with Laiyang Luhua, we found through communications that the sales season of the company is more obvious. Before the peak season arrives each year, the enterprises will consider mass transmission nationwide through the TV. So we based on the customer’s market conditions and the market conditions of the media environment for the client to make suitable media plan and communicate with customers many times to fully meet customer needs. Included in the Vision Media Plan: