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“好立方”用其成本价格优势和快速复制的特点找到了农村超市发展的突破口橙色的集装箱、统一的天窗、统一的标识,在浙江海宁,这样的“好立方”超市已不是新鲜事。通过将废弃集装箱改造成超市连锁店,把城市连锁经营模式无差异地复制到农村,是浙江好立方商贸连锁有限公司的目标。自2009年5月在海宁试点以来,“好立方”模式迅速推广,已有200多家门店,全部直接进村,单店日均营业额超过1500元。2010年,浙江发改委将“好立方”模式作为新农村建设和加快农村城市化建设的样板工程。在海宁,“好立方”被视为一种创新性的商业模式,它在提高农村社会化服务水平、改善农村消费环境、建设农村现代流通体系方面所起到的作用,得到了极大的认可。
“Good cubic ” with its cost price advantage and rapid replication characteristics found a breakthrough in the development of rural supermarkets Orange container, unified skylight, uniform logo, in Zhejiang Haining, such “good cubic ” supermarket is not New things. Through the transformation of discarded containers into supermarkets and chain stores, the city chain business model is copied to rural areas without any difference, which is the goal of Zhejiang good cubic commerce and trade chain Co., Ltd. Since May 2009 in Haining pilot, “good cubic ” model quickly promoted, there are more than 200 stores, all directly into the village, a single shop average daily turnover of more than 1,500 yuan. In 2010, Zhejiang Development and Reform Commission regarded the “good cubic” model as a model project for building a new rural area and speeding up rural urbanization. In Haining, “Good Cube” is regarded as an innovative business model. Its role in raising the level of social service in rural areas, improving rural consumption environment and building a modern rural circulation system has been greatly enhanced Recognition.