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当今社会,会展作为各个领域间信息交流的媒介,有着自己的优势能够更加直观的展示展品的信息。所以越来越多的展商、参展者通过它获得信息、推销展品并进行交易。而一个会展布置的好坏直接影响这种信息的交流程度,所以拥有一个好的会展布置理念就显得至关重要。色彩搭配在会展布置中起到了不可替代的作用,会展的布置都要基于主色调,并围绕这个主色调产生特色的品牌效应。所以如何在会展布置中选择合适的色彩搭配也是本文分析的重点。
In today’s society, convention and exhibition as a medium for information exchange among various fields has its own advantages to display the information of the exhibits more intuitively. Therefore, more and more exhibitors and exhibitors use it to obtain information, sell exhibits and conduct transactions. The quality of a convention and exhibition directly influences the exchange of such information, so having a good idea of the exhibition layout is of utmost importance. Color matching in the exhibition layout has played an irreplaceable role in the exhibition layout are based on the main colors, and around the main colors to produce unique brand. So how to choose the right color in the exhibition layout is also the focus of this article.