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1.基础课1)公共基础:管理经济学、管理与组织行为学、高级管理学数据建模、知识型企业无形资产管理与运营、企业品牌管理、企业营销传播与广告。2)专业基础:传播学理论、传播方法研究、传播心理学、传播统计学、影视人类学、离级新闻出版学、传媒市场营销学、媒体社会资本功效与经营、现代数码文化导论、中外文化运作方式与思维模式研究。2.专业课1)产业运作:现代传媒企业制度与结构治理、传媒品牌战略规划与专业化运营、传媒变革与品牌扩张、传媒产业化策略与跨媒体经营、传媒行业财
1. Basic Courses 1) Public Fundamentals: Management Economics, Management and Organizational Behavior, Advanced Management Data Modeling, Management and Operations of Intangible Assets in Knowledge-Based Enterprises, Corporate Brand Management, Corporate Marketing Communication and Advertising. 2) Professional Foundation: Communication Theory, Communication Methodology, Communication Psychology, Communication Statistics, Visual Anthropology, Off-level Press and Publication, Media Marketing, Media Social Capital Function and Management, Introduction to Modern Digital Culture, Chinese and Foreign Cultures Research on Operation Mode and Thinking Mode. 2. Specialized Courses 1) Industrial Operations: Modern Media Enterprise System and Structure Governance, Media Brand Strategic Planning and Specialized Operations, Media Transformation and Brand Expansion, Media Industrialization Strategy and Cross-media Management, Media Industry Finance