论文部分内容阅读
当市场总量一定时,一方所得必定为一方所失。这一准则特别突出地表现在今年的重卡市场上。今年1-5月,一汽解放总质量14吨以上商用车的市场份额为22．30％,同比减少4．00个百分点;东风公司份额为21．98％,同比减少11．23个百分点;四家斯太尔平台企业(中国重汽、陕西重汽、重庆红岩和北汽福田)销量和份额均有不同幅度的上升,并以陕汽的增长率最为明显,而中国重汽更是以20．83％的市场占有率直逼解放(22．30％)与东风(21．98％)。为什么会出现这种态势?是斯太尔企业锋芒毕露?还是解放和东风在走下坡路?
When the total market is constant, the income of one party must be lost by one party. This criterion is particularly prominent in this year’s heavy truck market. From January to May this year, FAW’s total market share of commercial vehicles with a mass of 14 tons or more was 22.30%, down 4.00% over the same period of last year; Dongfeng’s share was 21.98%, a decrease of 11.23% over the same period of last year; Sales volume and share of home Steyr platform enterprises (CNHTC, CNHTC, Chongqing Hongyan and Beiqi Foton) all increased in different degrees, and the growth rate of Shaanxi Automobile was the most obvious. However, CNHTC also used 20 .83% of the market share almost equal to the liberation (22.30%) and Dongfeng (21.98%). Why is there such a situation? Is Steyr’s business hard at work? Or is liberation and Dongfeng going downhill?