事件营销作为最近几年流行起来的一个营销概念,日渐被人们所关注,目前商家对事件营销的认识和应用多停留在“借事”或“找事”的层面上,虽有人已开始认识到“造事”的可行性,但在很多时候很难把握“造事”的度,究其原因是事件营销中的切入点的把握无操作性较强的理论支持。《广 Event marketing, as a marketing concept popularized in recent years, has drawn increasing attention. At present, the understanding and application of event marketing by business businesses mostly stay at the level of “borrowing” or “finding something.” Although people have come to realize that “ It is very difficult to grasp the degree of ”making things“ in many cases. The reason is that there is no operational theoretical support for the entry point in event marketing. ”wide