面对传统函件业务发展萎缩的市场状况,安徽省阜阳市邮政局确立了以项目营销推进函件业务的发展思路。立足这一发展思路,阜阳局将项目营销做细做实,在2005年抓住机会,成功举办了第一届少年儿童书信文化比赛,共发行邮资封62万枚,实现业务收入70多万元,而且很好地宣传了邮资封片业 Faced with the shrinking market conditions of the traditional mail business, the post office of Fuyang City, Anhui Province, established the development idea of ​​promoting mail business with project marketing. Based on this development train of thought, Fuyang Bureau will do a fine project marketing, in 2005 seize the opportunity, successfully held the first children’s letter cultural competition, a total of 620,000 postal seal issued to achieve business income of about 700000 yuan , But also well publicize the postal closure industry