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2008年的8月,一场被西方人评价为“有史以来最成功的奥运会”在中国完成。集合了中国古代的琴棋书画元素以及各种炫目的高科技技术,这场盛会制造了一种前所未有的壮阔效果,一切都是前所未见的,超出想象的,即使是每一个土生土长的中国人,也被强烈的震撼了,接下来这片神奇的土地还会发生什么?因为中国的变化实在太快,看看身边无处不在的建筑工地,电视频频传来的道路竣工消息,还有政府官员口中的发展规划,已经足以让人感到这种“中国式变化”的紧迫感。因此,不断了解这里生活的人们,要去捕捉那些复杂的消费者背后真正的动机与变化,这看上去如此复杂,以至于遥不可及,但仍然值得追寻与探究,因为这意味着成功与未来。
In August 2008, a Westerner appraised as “the most successful Olympic Games ever” in China. A collection of ancient Chinese poetry and painting elements and a variety of dazzling high-tech technology, this event has created an unprecedented magnificent effect, everything is unprecedented, beyond imagination, even for every native China People, have also been strongly shocked, and then this magical land will happen? Because China’s change is too fast, take a look around the ubiquitous construction site, the television frequently heard the road to completion news, as well as The development plan of government officials is enough to make people feel the urgency of this “Chinese-style change.” So, people who are constantly learning about life here, going to capture the real motivations and changes behind those complex consumers, seem so complex that they are out of reach but still worth pursuing and exploring because it means success and the future .