浙江省地处东海之滨,物产富饶,人杰地灵。改革开放以来,浙江整体经济发展迅速,外经贸成绩尤为显著,2000年全省外贸总额、进口额、出口额的增幅均占全国首位,贸易顺差占全国贸易顺差的近一半(45％),净结汇居全国第一,外经贸发展已成为拉动全省国民经济增长的重要力量。 浙江省出口保持持续快速健康的增长态势,关键在于从实际出发,走出了一条富有特色之路。外贸经营主体多元化,是浙江省外经贸工作的一大特征。近年来,浙江结合其所有制结构和经济结构的特点,大力推进经营主体多元化,把中小企业特别是集体私营企业推向国际市场,参与国际竞争。浙江中小企业的机电出口增幅更是在很大程度上拉动了全省外贸出口的增长,今年上半年浙江中小企业机电出口值已经占到全省机电产品出口值的一半以上,且增长势头迅猛,令人瞩目。 为帮助和推动全国中小企业,特别是机电中小企业开拓国际市场,本刊编辑部与浙江省机电产品出口工作领导小组办公室(简称“浙江省机电产品出口办公室”)合作,在“本期关注”栏目推出“浙江中小企业机电出口”专辑,集中报道部分中小企业在产品开发、市场营销和扩大出口等方面的经验,并反映其在出口营销和企业管理中面临的问题。愿本专辑能够引起读者的关注,并希望藉此加强同中小企业的联系,更好地 Zhejiang Province is located in the East China Sea coast, rich products, outstanding people. Since the reform and opening up, the overall economy of Zhejiang Province has been developing rapidly with remarkable achievements in foreign trade and economic cooperation. In 2000, the province’s foreign trade volume, import volume and export volume both accounted for the largest increase in the country. The trade surplus accounted for nearly half of the national trade surplus (45%), net The settlement of the country ranks first in the country and the development of foreign economy and trade has become an important force driving the national economic growth of the province. Zhejiang exports to maintain sustained, rapid and healthy growth, the key lies in reality, out of a distinctive way. The diversification of foreign trade operators is a major feature of the work of foreign trade and economic cooperation in Zhejiang Province. In recent years, combining the characteristics of its ownership structure and economic structure, Zhejiang has vigorously promoted the diversification of its main business entities and pushed small and medium-sized enterprises, especially collective private enterprises, to the international market and international competition. Zhejiang SME export growth is to a large extent, the mechanical and electrical exports in the province led to growth in the first half of this year, SME export value of Zhejiang Province has accounted for the province’s exports of mechanical and electrical products more than half the value, and the rapid growth momentum, Remarkable. In order to help and promote the nation’s small and medium-sized enterprises (SMEs) in particular to open up international markets, the editorial department of this magazine, in cooperation with Zhejiang Provincial Office for Leading Group of Machinery and Electronic Products Export (abbreviated as “Export Office of Zhejiang Mechanical and Electronic Products”), The column introduces the “Zhejiang Small and Medium-sized Enterprise Mechanical and Electrical Export” album, focusing on the experience of some SMEs in product development, marketing and export expansion, and reflects the problems they face in export marketing and business management. May this album arouse the reader’s attention, and hope to strengthen the contact with the SMEs, and better