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经济发展使当今社会处在互联网营销的模式中,并向更广阔、更深入的领域发展。在互联网时代,企业和消费者必须用互联网思维来创新营销策略。如何将互联网思维与企业营销策略有机结合,有针对性地进行分析并利用互联网思维探索企业营销新途径是当前面临的一大挑战。
Economic development makes today’s society in the model of Internet marketing and its development to a broader and deeper area. In the Internet age, businesses and consumers must use Internet thinking to innovate marketing strategies. How to combine the Internet thinking and corporate marketing strategy organically, analyze it in a targeted way and use Internet thinking to explore a new way of corporate marketing is a major challenge currently facing.