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随着移动网的迅速发展和广泛应用,微博微信已融入了大学生生活的方方面面,高校网络典情管理也迎来了机遇与挑战并存的“微时代”。本文从“微时代”高校网络舆情的研究现状、分类、传播途径和监控存在的问题出发,分析微博微信给高校网络舆情管理带来的挑战,同时提出新形势下高校网络舆情管理的对策,以进一步加强改进网络思想政治教育工作。
With the rapid development and widespread application of mobile networks, weibo WeChat has integrated into all aspects of college students’ life. The network management of colleges and universities also ushers in “micro era” with both opportunities and challenges. This paper analyzes the existing problems, the classification, the ways of transmission and the existing problems of network public opinions in the “Micro Times” colleges and universities, analyzes the challenges brought by the WeChat WeChat to the network public opinion management in colleges and universities, and puts forward the network public opinion management in the new situation Countermeasures to further strengthen the network of ideological and political education.