A房地产是特殊商品,这谁都知道。其特殊性何在?其主要在于商品房是最大的商品,几十万上百万的价格,不可能随意买卖,消费者的购买心理中就有一个对商品房的认同过程。这是商品房开发、销售和推广环节中极重要的一个观点。有的楼盘品质相当不错,可是推广却不顺利,广告费花掉一二百万事倍功半。为什么?开发商以为我的东西是好东西,只要一亮相效果肯定不错。我认为这只看到了商品的共性,没有看到商品房的个性,在设计上,规划上,园林上虽然都有独到之处,但由于在卖期楼,由于开发商不是知名的公司,由于项目位置在人们的观念位置中不是一个高档视区,当你突然推出高档楼盘,会产生什么心理呢?逆反心理。在 A real estate is a special commodity, which everyone knows. What is its particularity? The main lies in the commercial housing is the largest commodity, hundreds of thousands of millions of prices, can not be arbitrary trading, consumer psychology, there is a purchase of goods on the recognition process. This is the real estate development, marketing and promotion of a very important point of view. Some real estate quality is quite good, but the promotion is not smooth, advertising spend 12 million times less effective. Why? Developers think that my thing is a good thing, as long as a debut effect is certainly good. I think this only saw the commonalities of goods, did not see the personality of commercial housing, in the design, planning, although there are unique gardens, but due to the sale of the floor, due to the developer is not a well-known company, as the project Location in the concept of people’s position is not a high-end visual area, when you suddenly launch high-end real estate, what psychology will produce? Reverse psychology. in