对中国人来说,吃奶酪是一个漫长的文化认同过程,尤其要克服一种心理障碍。许多生活在国外的朋友对我说,奶酪有一种难以接受的异味,有点类似踢完足球后那双要洗的透着恶臭的汗脚袜子。有趣的是,随着在欧美生活的时间增加,许多朋友又都爱上了奶酪,甚至回国时还要带一些回家馈赠亲友。这只能解释为一种神秘的力量,而这股神秘的力量正在争夺中国广大的年轻消费者。 For Chinese people, eating cheese is a long process of cultural identification, especially to overcome a psychological barrier. Many of my friends living abroad said to me that the cheese has an unacceptable odor, a bit like the stench of sweaty socks to be washed after playing football. Interestingly, with the increase of living time in Europe and the United States, many of my friends have fallen in love with the cheese and even brought some gifts back to relatives and friends even after returning home. This can only be explained as a mysterious force that is battling for the vast majority of young consumers in China.