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在产品定位中,尤其是很多的研发性和技术性的企业,大都热衷于提高产品的科技含量,总希望能够成为本行业的顶尖水平的产品。其实新产品上市的时候只需要比竞争对手高一点点就行,不要太高,太高会脱离市场,消费者就会转而关注其它的市场。如果你在这个市场都没有话语权,何谈生存与发展?所以你想要培育并立足这个市场的发展,就要善于“一厘米一厘米”地发展。我们看一下体育界中撑杆跳高的例子,就会很受启发。布博卡:乌克兰运动员,35次打破世界纪录,
In product positioning, especially for many R&D and technical companies, most of them are keen to improve the technological content of their products, and they always hope to become top-level products in the industry. In fact, when a new product is launched, it only needs to be a little bit higher than the competition. It should not be too high. If it is too high, it will leave the market, and consumers will turn their attention to other markets. If you do not have the right to speak in this market, talk about survival and development, so you want to nurture and base on the development of this market, you must be good at “one centimeter and one centimeter” to develop. If we look at examples of pole vaulting in sports, we will be inspired. Bo Boka: Ukrainian athletes broke the world record 35 times,