这是一个媒体格局深刻变革的时代。国家文化产业政策的不断推进,文化市场参与主体的不断壮大,都给文化市场带来了无限生机与活力,同时也给传统主流媒体转型升级带来了新挑战、新课题。这是一个信息技术飞速发展的时代。行业壁垒逐步打破,媒体边界日渐消融,大众拥有了更多发布信息、获取信息的渠道和选择,而与之相对应的是,舆论生态环境更加多元和复杂, This is an era of profound change in the media landscape. The constant promotion of national cultural industry policies and the continuous growth of the participants in the cultural markets have brought endless vitality and vitality to the cultural market. Meanwhile, they have also brought new challenges and new topics to the transformation and upgrading of the traditional mainstream media. This is an era of rapid development of information technology. Gradually break down the barriers to the industry, the media increasingly melting borders, the public has more channels to release information and access to information and options, and the corresponding is that the ecological environment of public opinion more diverse and complex,