可别像别克一样淡化了自己的特点。要在中国大陆取得成功,企业必须牢固树立自身形象,紧密联系消费者。许多市场营销人抱怨中国人没有品牌忠诚度:中国消费者某天迷上了一个品牌,可能第二天就弃之如草芥,转而支持另一个与之竞争的品牌。面对如此唯利是图的消费方式,满腔愤懑的营销人说,他们简直无法理解他们的核心市场——这个庞大的消费群体。 Do not dilute their own characteristics as Buick. To succeed in mainland China, companies must firmly establish their own image, in close contact with consumers. Many marketers complain that Chinese people do not have brand loyalty: Chinese consumers get hooked on a brand one day, and may abandon the next day with rogue support in favor of another competing brand. Faced with such a lucrative way of consumption, resentful marketers say they simply can not understand their core market - this huge consumer base.