国酒茅台文化,是一种高品位的企业文化。蕴涵着造福于民、服务社会的物质和精神这两方面的重要内容,深刻地体现了“三个代表”的重要思想。一是厚重的文化沉淀。据史料载,早在公元前135年(西汉建元六年)茅台古镇一带就有了酿酒活动。清代乾隆年间开修赤水河航道,茅台成为川黔的物资集散地,两岸经济的繁荣刺激了酿造业的发展和酿酒工艺技术的提高。茅台酒独特的回沙工艺在这个时候基本形成,贵州茅台酒的美名也开始 National wine Maotai culture is a high-grade corporate culture. It contains both important aspects of material and spiritual benefits for the benefit of the people and the service of society. It profoundly embodies the important thinking of the “three represents.” One is the heavy cultural precipitation. According to historical records, as early as 135 BC (the Sixth Year of the Western Han Dynasty), there were winemaking activities in the area around Maotai Ancient Town. During the Qianlong period of the Qing Dynasty, the Chishui River route was opened, and Maotai became the material distribution center of Sichuan-Chongqing. The economic prosperity of the two sides of the Taiwan Strait stimulated the development of the brewing industry and the improvement of winemaking techniques. The unique sand return process of Maotai was basically formed at this time, and the reputation of Kweichow Moutai also began.