随着假日经济的兴起，商家为了抢占市场、寻求顾客，纷纷亮出打折的招牌。一时间不但小商小贩打折，大商场也打折；不但有形商品打折，无形商品也打折。商家打折在市场营销策略中属于特种促销手段，即营业推广，而这种铺天盖地、“久折不衰”的现象，已经超出了正常范围。商家 With the rise of the holiday economy, businesses in order to seize the market, seeking customers, have shown signs of discount. Not only a small discount time vendors, shopping malls also discount; not only tangible goods discount, intangible goods are also discounted. Business discounts in the marketing strategy is a special marketing tool, that is, business promotion, and this overwhelming, “a long time off,” the phenomenon has gone beyond the normal range. Business