新媒体时代的来临,为包装设计艺术提供了更为广阔的舞台,一些设计理念、设计手法得到新的发展。本文首先阐述了新媒体时代的概念,然后指出了新媒体时代给包装设计艺术带来的影响,最后就如何提高新媒体时代包装设计水平提出了几点建议。 The advent of the new media era has provided a broader stage for packaging design art. Some design concepts and design practices have been further developed. This article first expounds the concept of new media era, and then points out the impact of new media era on packaging design art. Finally, it puts forward some suggestions on how to improve the packaging design level in the new media era.