论文部分内容阅读
八月十八日中国青年报一版,发表了一篇引人注目的评论:《扫除青少年吸烟的坏习惯》。编者在评论中独具匠心地插入了三幅漫画,形象而又幽默地点出了这篇评论的主旨,一扫此类评论常有的那种“沉闷”气。这种文图并茂的评论,在报纸宣传形式中,不能不说是一个值得称赞的突破。多年来,我们的报纸上似乎通行着一条不成文的“规定”:文图并茂与评论无缘,评论只能“严肃”。所以在读者的印象中,报纸的社论、评论天生是“板着面孔”的。这个问题很值得研究。评论文章是报纸宣传的一种重要形式,它固然要庄重,在理论上要严肃负责,一
On August 18, the China Youth Daily published a compelling remark: “Removing bad habits of youth smoking.” The editor inserted three comic strips in his commentary, with the humorous image of the commentary, and swept away the “dull” aura of such commentary. This commentary with excellent rhetoric can not but be regarded as a commendable breakthrough in the form of newspaper propaganda. For years we have seen an unwritten “rule” in our newspapers: there is no parallel between the textual illustrations and the comments, and the comments can only be “serious.” So in the minds of readers, newspaper editorials and commentary are inherently “face-to-face.” This question is worth studying. Commenting on an article is an important form of newspaper propaganda. Although it must be solemn and solemn in theory, one