据统计,我国节假日总数约占全年的1/3。由此可见,对于快速消费品行业而言,传统节日中最为隆重的春节一定是最能使商家的年度销量有质的飞跃的黄金时段,在很多行业,节假日的销量甚至可以占到全年的50%以上,而在重感情、重面子的中国人的年购中,作为送礼消费(亲朋、上下级、单位福利等)又占节日消费比例近一半。 According to statistics, the total number of holidays in China accounts for about 1/3 of the whole year. This shows that for the fast moving consumer goods industry, the most important traditional festival of the Spring Festival must be the most able to make a qualitative business leap of prime time, in many industries, holiday sales even account for 50% of the year % Or more, while in the annual purchase of Chinese who are heavy-loving and heavy-faced, they spend nearly half as much as the holiday consumption as gift giving (relatives, friends, superiors and subordinates, unit welfare, etc.).