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市场讲究定位,尤其是当我们已置身于历史变革的关键时刻。企业市场定位就是企业需要为自己的产品寻找合适的位置。但是企业对应用软件产品进行定位首先要做的一项必要的工作便是:给时代背景定位,然后才能给自己的产品确定位置。 就拿反病毒产品来说,作为一种应用软件它具备一个特殊性,就是需要嵌入系统的底层,因此其技术性的核心便是紧跟系统环境的发展,与其紧密结合。
Market positioning, especially when we have been at a crucial moment of historical change. Enterprise market positioning is that enterprises need to find a suitable place for their products. But one of the first things companies need to do to position their application software products is to position the background of the times and then position themselves for their products. Take anti-virus products, as an application software it has a particularity, is the need to embed the bottom of the system, so the core of its technical is closely following the development of the system environment, and its close integration.