南京的报纸版面在《南京晨报》出现以前,一直沿用传统的版面设计风格,讲究文章穿插、标题相互照应不撞题(相邻两篇文章的标题不能接触)、图文有序排列等,而且对一版版面的要求更为苛刻,认为每一寸地方都不能“浪费”,以多刊载文章为首要目的。 然而,晨报经过市场调查后发现,新时代读者的注意力已经从传统的单纯阅读新闻,开始向阅读新闻和感受版面并举转变。一张报纸的版面设计是否新颖、卖相是否好看,在一定程度上已经影响报纸的销售量。 Before the advent of the Nanjing Morning Post, Nanjing’s newspaper page layout had followed the traditional layout style. The articles were interspersed with articles that did not touch the title (the titles of two adjacent articles could not be touched), the order of the pictures and the like, and The requirements of a version of the layout is more demanding, that every inch of the place can not be “wasteful”, with more than one article as the primary purpose. However, the Morning News after market research found that readers of the new era have shifted their attention from the traditional purely reading news to the simultaneous reading of the news and the feeling of publication. Whether the layout of a newspaper is novel or not, whether it looks good or not, to a certain extent, has affected newspaper sales.