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当今时代,信息技术高度发展,世界主要国家普遍把加强对外传播作为增强国家文化软实力的重要手段。当前,国际形势纷繁复杂,受众需求千变万化,对外传播好中国声音,几家主力央媒的引领作用巨大,地方媒体开展对外传播的脚步也必须紧紧跟上,这既是服务国家产业新格局地域转移的需要,也是对中央媒体的有力支持和补充。央媒和地方媒体共同形成一个中国对外传播的全球战略体系,更有利于加强对外话语体系建设,进一步
In today’s era, information technology is highly developed. The major countries in the world generally regard strengthening external communications as an important means of enhancing the country’s cultural soft power. At present, the international situation is complicated and the needs of the audience are ever-changing. China’s voice spread abroad is good. The lead of several major central media plays a huge role. The pace of local media’s efforts in publicizing foreign communications must also be closely followed. This is not only the geographical transfer of a new pattern of service industries, The need is also a strong support and supplement to the Central Media. Together, the central media and the local media form a global strategic system for China’s external communications, which is more conducive to strengthening the building of an external discourse system and further