通过文献资料法和访问调查法,对“互联网+”行动计划下的体育文化传播方式的机遇和挑战进行研究。得出如下结论:在“互联网+”行动计划下的体育文化传播超越了时空的限制,体育文化的传播方式更加多样化、个性化,从而实现了体育文化资源的公平共享。另一方面“互联网+”也给我国体育文化带来了许多的挑战,因此,我们在“互联网+”行动计划下对待体育文化传播应该趋利避害,为我所用。 Through the literature review and interview investigation, this paper studies the opportunities and challenges of sports culture communication under the “Internet + ” action plan. Draws the following conclusion: The sports culture transmission under the “Internet + ” action plan goes beyond the limitation of time and space, and the sports culture spreads more diversified and individualized, so that the fair sharing of sports culture resources can be achieved. On the other hand, “Internet +” also poses many challenges to our country’s sports culture. Therefore, we should take advantage of and avoid harm to sports culture under the “Internet +” plan of action.