毫无疑问,电视正面临着挑战,这种挑战一方面来源于新媒体的发展,另一方面则是由于消费者生活的日益多元化。但是,在这个背景下,我们形成两点共识:第一,电视是影响力最大的媒体,第二,电视广告是传播效果最好的广告形式。实际上,今天电视人正处于最好的状态,以永葆青 There is no doubt that television is facing challenges, which on the one hand originate from the development of new media and on the other hand from the increasingly diversified consumer life. However, in this context, we have two points of consensus: first, television is the most influential media; secondly, television advertising is the best form of advertising to spread. In fact, today’s TV personality is in the best condition to keep Green forever