凯度公司发布的《2014中国社交媒体影响报告》显示,近八成用户承认社交媒体对他们生活的影响是正面的,让他们的生活更加美好。就正面影响而言,人们认为社交媒体可以“调节心情,缓解现实生活中的压力”(67.2%)和“让我的生活更便捷、更高效”(48.3%)。而在负面影响方面,“对纸质书籍的阅读少了”(52.8%)和“个人信息安全,隐私缺乏保障”(39.1%)居第一和第二位。本次调查利用了大数据挖掘、微博文本分析以及网上调查三个渠道,覆盖国内60个城 The 2014 China Social Media Impact Report released by Kantum Company shows that nearly 80% of users acknowledge that social media has a positive impact on their life and make their life better. As far as the positive impact is concerned, people think that social media can “adjust mood, relieve stress in real life” (67.2%) and “make my life easier and more efficient” (48.3%). In terms of negative impact, “reading less on paper books” (52.8%) and “personal information security, lack of privacy protection” (39.1%) rank first and second place. The survey made use of the three channels of big data mining, microblogging text analysis and online survey to cover 60 cities in China