中国加入世贸组织后,企业面对的竞争环境更加复杂,竞争压力越来越大,提升企业核心竞争力势在必行。本文对核心竞争力的内涵及性质进行了分析,指出了中国企业核心竞争力的现状及其面临的人才、核心技术、品牌、企业文化等障碍,并提出了克服障碍的途径。 After China joins the WTO, the competitive environment that enterprises face is more complicated and the pressure of competition is getting bigger and bigger. It is imperative to enhance their core competitiveness. This paper analyzes the connotation and nature of the core competence, points out the status quo of Chinese enterprises’ core competence and the barriers they face such as talent, core technology, brand, corporate culture and puts forward ways to overcome these obstacles.