所谓户外广告,是指通过墙体、楼顶、道路、公共场地等设施发布的有关企业形象、产品品牌等广告信息。目前,我国的户外广告多以路牌、灯箱、霓虹灯为主,随着广告元素的多元化,渐渐出现了巨型条幅、单立柱、三翻牌等广告媒介,也成为企业广告投资的热点。就目前的户外广告发布情况分析,能明显看到企业营销的迫切需求,试论叙如下:一、户外广告客户的品牌需求对投资户外广告的企业来说,户外广告的品牌效应是最根本需求,上百平米甚至几百平米的巨型广告,多数以企业名 The so-called outdoor advertising, refers to the wall, roof, roads, public places and other facilities issued by the corporate image, product brands and other advertising information. At present, most outdoor advertisements in our country are mainly street signs, light boxes and neon lights. With the diversification of advertising elements, advertising media such as giant banners, single columns and three-flop cards have gradually become the hot spots for corporate advertising investment. On the current situation analysis of outdoor advertising, can clearly see the urgent needs of business marketing, the trial is described as follows: First, the outdoor advertising brand needs Outdoor investment in outdoor advertising enterprises, outdoor advertising is the most fundamental brand needs , Hundreds of square meters or even hundreds of square meters of giant ads, most of the corporate name