互联网思维带来的深刻变革。传媒的互联网思维就是在(移动)互联网、大数据、云计算等科技不断发展的背景下,对传媒的市场、用户、产品、价值链乃至对整个传媒生态进行重新审视的思考方式。由此带来思维上的深刻变革:用户思维,在价值链各个环节中都要“以用户为中心”去考虑问题,互联网时代,信息爆炸,用户的信息接受饱和度高,必须在短时间把重要的信息传达到用户,引起重视;极致思维,把传媒的产品、服务和用户体验做到极致,超越用户预期;超越传统的思维和传统媒 The profound changes brought by internet thinking. The Internet thinking of the media is a way of thinking about re-examining the media market, users, products, value chain and even the entire media ecology against the backdrop of the continuous development of (mobile) technologies such as the Internet, big data and cloud computing. The resulting profound changes in thinking: the user thinking, in all aspects of the value chain must be “user-centric ” to consider the problem, the Internet era, the information explosion, the user’s information saturation is high, must be short Time to convey important information to the user, causing great attention; the ultimate thinking, the media products, services and user experience to the extreme, exceeding user expectations; beyond the traditional thinking and traditional media