一、市场分析当前,个人护理用品已逐渐进入了寻常百姓家,化妆品、护发用品、口腔护理用品、全身洁肤(润肤)品、面部洁肤(润肤)品、防晒等个人护理用品已形成巨大的消费市场,其成长速度非常惊人。个人护理用品专柜和专卖店作为化妆品、洗护用品、保健食品的重要流通和销售渠道,以其“产品新”、“流通快”、“购物近”等特点将成为极具投资潜力的行业。但要成功经营一家个人护理用品专柜或专卖店,“特色化的经营之路”和有“时尚的内涵”将是投资的保障。 First, market analysis At present, personal care products have gradually entered the homes of ordinary people, cosmetics, hair care products, oral care products, body cleansing (emollient) products, facial cleansing (emollient) products, sun care and other personal care products A huge consumer market has been formed and its growth rate is very alarming. As an important circulation and sales channel for cosmetics, toiletries, and health foods, personal care counters and specialty stores will become industries with great potential for investment with their characteristics of “new product”, “fast circulation”, and “near-shopping”. However, to successfully run a personal care product counter or specialty store, “characteristic management road” and “fashionable content” will be the guarantee of investment.