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在企业经营中,人们往往较为重视有形资产的资本积累与增长,而对“信誉资本”的认识还远远不够。事实上,“信誉资本”比资金、设备等实物形态资本更重要。提升企业“信誉资本”的价值,加速“信誉资本”积聚和增长,应当成为培植企业品牌与市场长远竞争力的关键。最近,美国经济学家凯文·杰克逊在他最新出版的《创建信誉资本》一书中说,近年来,陷入美国公司丑闻的企业所受的“信誉资本”损失的价值,超过了美国40家最大公司所创利润之和。
In business operations, people tend to pay more attention to the accumulation and growth of capital in tangible assets, and the recognition of “credit capital” is far from enough. In fact, “credit capital ” is more important than physical capital like capital and equipment. To enhance the value of the enterprise “reputation capital ” and speed up the accumulation and growth of “reputation capital ” should become the key to foster the long-term competitiveness of the enterprise brand and the market. Recently, U.S. economist Kevin Jackson said in his latest book, “Creating Reputation Capital,” that in recent years, the value of the “credit capital” suffered by companies caught in the corporate scandal has surpassed that of the United States The sum of the profits made by the 40 largest companies.