尽管中国体育明星广告代言的品种日趋丰富,但问题有三:一是与知名公司联姻的不多;二是能够长期代理某品牌的不多;三是成功使人记住的寥寥无几。为什么呢? 中国人向来谦虚谨慎,有什么过错是自己的, Despite the increasing variety of sports stars advertising endorsements in China, but there are three problems: First, marriages with well-known companies is small; second, to a long-term agent of a small brand; third is the success of people remember very few. Why? The Chinese have always been modest and cautious, what fault is their own,