为了能够实现和体现出商品的价值,使消费者产生消费欲望,独具特色的包装是最好的吸引方式,而且随着地域文化的发展,具有地域文化特色的包装艺术设计已经逐渐成为人们关注的焦点。本文通过简要介绍现代包装艺术设计的基本表现形式,对现代包装艺术设计中地域文化的影响进行了分析,并以酒的包装设计为案例来阐述地域文化在现代包装艺术设计中的价值。 In order to be able to realize and reflect the value of goods and make consumers generate consumer desires, unique packaging is the best way to attract people. With the development of regional culture, packaging art design with regional and cultural characteristics has gradually become the focus of attention Focus. In this paper, we briefly introduce the basic forms of modern packaging art design and analyze the influence of regional culture in modern packaging art design. We also illustrate the value of regional culture in the design of modern packaging art by taking wine packaging design as an example.