现在,如何树立企业形象,越来越引起人们的注意,形象设计、创意广告等成了热门话题。所谓企业形象,是一家企业通过其商业行为在市场上建立起的名声,反映顾客(消费者)对企业的理解和信任程度,简言之,即大众对企业印象如何。作为企业信誉和 Now, how to establish a corporate image has attracted more and more attention. Image design and creative advertising have become hot topics. The so-called corporate image is a reputation that a company establishes on the market through its commercial activities, and reflects the degree of understanding and trust of the customer (consumer) to the company. In short, what the public thinks of the company. As a corporate reputation and