企业文化建设离不开宣传工作,为了树立良好的企业形象,需要加大文化宣传力度,对文化建设进行推动。企业在文化建设过程中要发挥宣传工作的先导作用,有效提高文化宣传工作效率。本文主要阐述宣传工作对企业文化的先导作用,并进行深入分析和研究。 Corporate culture is inseparable from the propaganda work, in order to establish a good corporate image, we need to step up cultural propaganda efforts to promote cultural development. Enterprises in the process of cultural development to play a leading role in advocacy work, effectively improve the efficiency of cultural propaganda work. This article mainly elaborates the leading role of propaganda work on the corporate culture and conducts in-depth analysis and research.