随着我国改革开放的不断深入,县域经济日趋活跃。城乡居民的生活水平日益提高,居民的可支配收入不断增加,人们的投资行为方式也有了新的选择,这为县局代理保险业务提供了一个更为广阔的发展空间。笔者以枞阳局代理保险为例,就如何进一步发展农村代理保险业务,提出自己的思路。 With the deepening of China’s reform and opening up, the county economy is becoming increasingly active. The living standards of urban and rural residents are increasing day by day. The disposable income of residents is increasing constantly. People also have new choices in their investment behavior. This provides a broader space for agency development in the county insurance business. The author of Zongyang Bureau of Insurance as an example, on how to further develop rural agency insurance business, put forward their own ideas.