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包装设计是融各科学为一体的商业艺术设计,其范畴包括包装造型、结构、图形、色彩、文字等视觉传达要素,而其中色彩又是包装设计最为主要的视觉表现语言,它是商品无声的宣传者。合理的色彩表现有着有着强烈的视觉冲击力名可以给人留下深刻的影响,从而发挥包装对产品最完美的展示。一件成功的包装,色彩往往具有一种先声夺人的传达要素,色彩对信息的传达远远优于图形和文字的传达。合理的在包装中运用色彩,让色彩为包装服务,顺利的完成包装的功能才是包装色彩设计最主要的设计任务。
Packaging design is a blend of science as one of the commercial art design, its scope includes packaging modeling, structure, graphics, color, text and other visual communication elements, and color packaging design is one of the most important visual expression language, it is the silent product Advocates. Reasonable color performance has a strong visual impact name can give a deep impression, so as to play the perfect packaging products on display. A successful package, the color often has a catch-all elements of communication, the color of the message is far better than the communication of graphics and text. Reasonable use of color in the packaging, so that color packaging services, the successful completion of the packaging function is the color packaging design of the most important design tasks.